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Tips to Launch a New Product with Promotional Gifts | BlinkSwag

Companies and brands have for long used promotional products to launch their new products or services. The unexpected gifts, freebies, and giveaways have never failed to lure people into buying or trying new products or services. And the reason is pretty obvious: our mind generates a lot of positive responses subconsciously when we receive something without paying for it. Businesses can take advantage of these positive responses to instigate cheerful customer interactions and reap rewards for their generosity.

However, this marketing strategy works well only when you have a well-throughout plan, otherwise, you may end up spending hundreds of dollars without getting to see the actual results. At BlinkSwag, we provide promotional items ideas for new product launches to clients across various industries. In this article, our experts share some tips on how to use promotional gifts at a new product launch.

Coordinate the Gift with Your Product or Service:

Product launch is the moment where your focus should be just to introduce the product to the market. This is why it important that you pick the gifts carefully and make sure they are relevant to the product or service you are selling. For instance, if you are launching a new branch of your hair salon, giveaways pertaining to beauty and hair care such as compact mirrors, lips balms, and vanity bags will make more sense than generic promotional gifts such as pens or notepads.

Create a Proper Distribution Plan

Whether you decide you distribute the gifts at the products launching ceremony or go for social media contests and giveaways, having a proper distribution plan is very important as it can have a great impact on the ROI. A powerful distribution strategy can certainly multiply the level of awareness and engagement you’ll receive.

Give it a Personalized Touch:

We all love personalized gifts. To establish a long-term relationship with your prospects, add a personalized touch such as placing the recipient’s name on the items. It is wise to get to know your target audience as it will help you select the right products and make your investment worthwhile. 

Place Your Social Media QR Codes on Promotional Items:

You may have already observed Quick Response (QR) codes popping up everywhere. The great thing about QR codes is that you don’t need a special scanner for reading them. You just need to have your smartphone for deciphering the code, which is the main reason why QR codes are a great fit for promotional items, especially at the product launch. They’ll quickly take the users to your social accounts, where they can see your content and follow you to stay updated. QR codes are a great way to get your customers to connect to you and provide some information about your service or product.


At Blink Swag, we have experienced marketers that help brands improve their game with the right promotional items. Our experts know which promotional products are effective in bringing the maximum ROI. We provide lots and lots of amazing swag options to startups and companies. If you have any questions, just drop us a line and our Swag Experts will get back to you.

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