Promotional swag is a powerful tool for businesses of all sizes. When used correctly, it can help boost your brand,...
Latest posts
-
The Ultimate Guide to Promotional Swag: How to Boost Your Brand and Increase Sales
-
Align Your Corporate Swag with Your Marketing Efforts01/26/2023
Corporate swag, also known as promotional products, can be a powerful tool for businesses looking to increase brand...
-
Ideas for Sustainable Swag and Eco-Friendly Corporate Gifts01/26/2023
As more and more companies are beginning to focus on sustainability and eco-friendliness, the demand for sustainable...
-
Why Selecting the Right Company Swag is so Important for Your Business and Brand12/20/2022
Selecting company swag with your company’s logo and brand colors is an important part of representing your business...
-
What is an Employee Engagement Program?12/20/2022
Employee engagement programs are designed to keep your employees engaged and motivated. These programs can include...
-
Best Drinkware for Corporate Swag Gifts12/19/2022
Finding the right swag to give away at corporate events can be a challenge. Having something that will truly make an...
-
How Promotional Swag Can Build Your Brand11/28/2022
Promotional swag isn't just a way to show off your brand—it's also an effective marketing tool that can help build up...
-
How to Welcome a New Staff Member to the Team11/14/2022
Few things are as exciting as welcoming a new employee to the team. Not only does it mean that your company is...
-
How BlinkSwag Came Together To Help Those Affected By The Pakistan Floods10/24/2022
BlinkSwag has teams across the USA and Asia. We pride ourselves on being a company that cares deeply about people...
-
Swag Trends for Tradeshows and Conferences09/19/2022
Anyone who has ever been to a tradeshow or conference knows that one of the best things about them is the free swag....
Blog categories
Search in blog

The Importance of Business Cards and How to make them Effective
Whether you start a new restaurant or a new corporate office, getting business cards for you and your employees is the first print marketing investment you are going to make. While some may argue that in today’s world where a lot of business is carried online, do we really need to invest in business cards? Well, this may surprise you but researches indicate that business cards remain vital as ever. One study reveals that as many 10 Billion business cards get printed in the United States every year. That’s roughly 27 million cards per day.
So why do we need business cards even in today’s world where everyone carries a smartphone all the time and has access to the internet? Here are a few reasons
-
A business card is your tool to make a powerful first impression, connect with new prospects break the ice, and have prospective customers know about your brand and services.
-
Business cards enhance credibility, help you remain in the memory of the receiver well after your initial meeting as well as create a sense of professionalism and legitimacy
-
Business cards remain a powerful networking tool. They are a tangible tool to pass your contact information and increases the chance of staying in touch with its receiver.
-
Business cards are not dependent on technology and are accessible from anywhere. If you happen to be at an event where the internet is down, you can still pass important information using your card.
-
Business cards get passed between colleagues, friends, contacts, and colleagues. Printed business cards are a great tool to get referrals and make meaningful connections.
-
Business cards offer a great return and are a very cheap marketing tool in terms of cost per impression. They can boost sales as studies reveal for every 2000 cards that get passed out, you can expect a 2.5% increase in sales.
Fun fact: In Japan, exchanging business cards is an important part of the business culture. So much so that a business relationship may not begin if the parties have not exchanged business cards.
How do you design an effective business card?
While a well-designed business card can be a catalyst that leads to future clients, a poorly designed business card can reflect badly on your business.
Here are some important factors to consider when designing a business card
-
Choose the right typeface. Prioritize readability and make sure that the font you use represents your brand. To ensure optimum readability we recommend you to use 12pts or higher for the company’s name and use any font sizes smaller than 8pt.
-
Carefully pick the size and shape. Rectangular-shaped business cards are mostly used by companies and is a safe bet. However, you can go creative and pick a different shape for your card.
-
Makes sure that the information follows a clear pattern. Each piece of info must be clearly distinguishable and easy to process.
-
Mind the negative space. Negative spaces, commonly referred to as white spaces, allow a design to breathe and also helps in drawing greater attention to those elements included on the page
Related posts
-
choose-the-sustainable-option-with-blinkswag
Posted in: Default category03/31/2022With green living on the rise, the idea may have already crossed your mind — should you be offering eco-friendly...Read more -
How to Integrate Digital Content To Your Promotional Products
Posted in: Default category04/04/2022Promotional item marketing is thriving and continues to remain one of the most powerful tools to reach new prospects,...Read more -
How to Order Promotional Products – Important Things to Consider
Posted in: Default category04/04/2022Successful business owners and marketing experts unanimously agree to the fact that promotional products should be an...Read more -
Why You Should Invest in Print and Graphics Materials
Posted in: Default category04/04/2022Custom wall and floor graphics are a great advertising opportunity that can be used by businesses across a wide range...Read more -
Tips to Launch a New Product with Promotional Gifts | BlinkSwag
Posted in: Default category04/04/2022However, this marketing strategy works well only when you have a well-throughout plan, otherwise, you may end up...Read more
Leave a comment