How to Hit The Mark Right With Your Promotional Items
The promotional gifts industry is worth $2.2 billion. Promotional items give you an opportunity to tell your customers that you care. You can maximize customer retention and customize these promotional items to cater to your brand’s message. Your brand can either be playful, creative, or productive. Use this opportunity to create the desired image for your brand.
Your competition is fully utilizing promotional items. It’s time for you to gear up as well. Here’s what it takes to impress your customers.
1. Go For Uniqueness
You heard it right. Go for unique items. After all, you want promotional items to be remembered. Consider a coffee mug or a post-it note pad. Yes, it’s nice to have them around. But do they remind your customers of a certain brand? These items are common and easily available in the market.
Mark Anderson of Andertoons came up with the idea of a cartoon drafting table with a Lego figure of himself. It left a lasting impression on his customers. They posted it’s pictured, and videos online and the idea went viral. That’s the impact you need to create for your brand.
2. Wrap It Well
Your customers love well-wrapped packages. When you add layers to your packaging, it builds up curiosity and excitement amongst your customers. They won’t know what to expect, but they’ll be thrilled to see the packaging and excited to open it up! Add a thank you note or card to create a sense of anticipation when people receive the gift. The whole point is to make your customers anticipate the gift.
3. Create Relevance
Make it relatable to your business. Create a connection by telling your business story. People love business stories. It’s an excellent way to remind them of your brand/product and it’s benefits. Invest in a separate booklet with your business ideology/story.
4. Make It Creative
Don’t let it be a half-hearted effort. Impress your customers. Businesses don’t go for expensive promotional items as they have a budget to consider. Some companies don’t even allow their employees to accept expensive gifts. So, the value limit for these items should be $25 or less. Lookout for low key options that stand out.
It’s all about using your creativity and investing time to create memorable promotional products. Use all the guidelines for promotional products to come up with something unique.
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