Promotional Gift Trends that will continue to Rule 2021

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We are now in the second quarter of 2021 and honestly, the first quarter hasn’t really been great for marketers and business owners. The COVID 19 restrictions remained partly in place and new product launches and gatherings were not exciting as they used to be. However, as time goes by, we are seeing a lot of progress in terms of controlling the virus spread and certainly, there is light at the end of the tunnel.

We are now in the second quarter of 2021 and honestly, the first quarter hasn’t really been great for marketers and business owners. The COVID 19 restrictions remained partly in place and new product launches and gatherings were not exciting as they used to be. However, as time goes by, we are seeing a lot of progress in terms of controlling the virus spread and certainly, there is light at the end of the tunnel.

As the COVID 19 restrictions are slowly being lifted, it’s time for brands and businesses to invest more in their marketing efforts and stay on top of the latest trends to connect better with their customers and meet their changing expectations. If your brand uses promotional items to connect with its target audience, here are some promotional trends to look out for

Eco-Friendly Products will rule in 2021 and beyond:

The green movement is on the rise more than ever. And marketers, make no mistake: the green movement is here to stay. Sustainability is becoming more important in consumer choices overall as the GEN Z shoppers are more willing to pay more for eco-friendly products. Marketing with eco-friendly promotional items is a responsible way of engaging with customers and followers. They represent an environmental and ethical conscience that should influence your responsible values.

Digital Promotional Products Will Enter the Mainstream

Digital promotional products will continue to rule across all industries. This is the age of digital, and brands must look at digital products to connect with this tech-savvy generation. Gen Z only understands the language of technology and for any brand to connect with them, it has to be digitally equipped. Digital promotional items such as smartwatches or android powered speakers will become very popular.

COVID-19 Safety Kits:

According to the latest statistics and reports, it is evident that COVID-19 is here to stay for at least a couple more months to come. While we hope that a vaccine will be out soon; it’s wise that we all still practice all of the safety precautions. Because of COVID 19, we experienced new and unique trends in promotional items as a lot of brands stepped forward to distribute masks, sanitizers, and safety kits. These gifts were greatly appreciated and as the threat of the virus is still around, COVID 19 safety kits will be a nice gift for customers.

 Hoodies / T-Shirts/ Clothing Wear

Branded hoodies, T-shirts, or any other clothing wear will make a nice giveaway for 2021. Branded Hoodies are extremely popular amongst the millennial and Gen Z subculture which is now a major consumer base. It is time for brands to appeal to the millennials and Gen Z with cool clothing wear. With customized print or your brand logo, you can attract the people around the wearer.

 

Consult the Experts:

Experts at professional gifting companies such as BlinkSwag know which promotional products are effective in bringing the maximum ROI. We provide lots and lots of amazing swag options to startups and companies. If you have any queries, just drop us a line, and our Swag Experts will get back to you.

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