How to Integrate Promotional Items with Social Media Marketing | BlinkSwag

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When it comes to marketing to millennials and Gen Z, social media & promotional items can certainly help brands make a powerful impact and dominate the competition. 

Promotional items continue to be one of the most powerful tools to enhance brand image and build customer loyalty. On the other hand, social media is also another great tool that brands can use to establish a powerful brand identity by curating a sense of community. The two marketing mediums are arguably the best tools for personalized communication with customers and work amazingly well on their own, but when integrated together as one, the awesomeness reaches a whole other level. 

And when it comes to marketing to millennials and Gen Z, social media & promotional items can certainly help brands make a powerful impact and dominate the competition. A few brands have integrated promotional items with their digital marketing efforts and have experienced great results.

In this article, we are going to tell you how brands strategically incorporate promotional items with each aspect of their social media.

Place Your Social Media QR Codes on Promotional Items:

You may have already observed Quick Response (QR) codes increasingly popping up everywhere. They are an innovative digital replacement to traditional barcodes, and each of them has a distinct look. The great thing about QR codes is that you don’t need a special scanner for reading them. You just need to have your smartphone for deciphering the code, which is the main reason why QR codes are a great fit for promotional items. They’ll quickly take the users to your social accounts, where they can see your content and follow you to stay updated. QR codes are a great way to get your customers to connect to you and provide some information about your service or product.

Create a Hashtag Campaign:

Nearly all social media platforms allow hashtags. Displaying a unique or cheesy hashtag is a very interactive way to keep customers engaged and get some user-generated content for your social media marketing. Create a brand-specific hashtag and ask the receipts to share their gifts with the hashtag and reward them by displaying their posts on your social media. This user-generated content will leverage social proof and will also provide you with a never-ending stream of content that users won’t get bored of. This is also a great strategy for creating hype for your upcoming events or launching or your new product or service.

Social Media Contests

Social media contest giveaways are becoming increasingly popular as they keep customers engaged and interested. The freebies generate a lot of positive responses, making it a lucrative investment. Social media contests paired with the right promotional items can help brands stand out from the crowd and make their customers feel special with that personal touch and memorable experience. Pick the right swag for giveaways: branded hoodies, T-shirts, or any other clothing wear make a nice giveaway for social media contests as coffee cups are also among one of the most popular giveaway items that fans absolutely adore.


At Blink Swag, we have experienced marketers that help brands improve their game with the right promotional items and digital media. Our experts know which promotional products are effective in bringing the maximum ROI. We provide lots and lots of amazing swag options to startups and companies. If you have any queries, just drop us a line and our Swag Experts will get back to you.


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