Why Use Company Swag for Branding?
There are several reasons why using company swag for branding can be an effective marketing strategy:
Increased brand awareness
When customers use or wear your branded products, they become walking billboards for your brand, increasing brand visibility.
Swag can be a relatively low-cost marketing tool, especially when compared to other forms of advertising.
Top Trends in Company Swag
Technology is an ever-growing industry, and incorporating tech products into your swag can be a great way to appeal to a tech-savvy audience. Popular tech products for swag include:
Sustainability is becoming increasingly important to consumers, and incorporating sustainable products into your swag can show your brand’s commitment to the environment. Popular sustainable products for swag include:
Keep it Simple
- Reusable water bottles
- Tote bags made from recycled materials
- Bamboo or recycled plastic pens
- Eco-friendly notebooks
Virtual Event Swag
With the rise of virtual events, there’s a growing need for virtual event swag. This can include items that are mailed to attendees before the event, or digital items that can be downloaded during or after the event. Popular virtual event swag includes:
- Customized t-shirts or hats
- Branded water bottles or coffee mugs
- Customized backgrounds or screensavers
- Digital gift cards or discounts
Personalization can make your swag feel more valuable to customers and can increase the likelihood that they will use or wear it. Some popular personalized swag options include:
- Customized t-shirts or hats with the recipient’s name or initials
- Engraved or embossed pens or keychains
- Personalized luggage tags or phone cases
Wellness is a growing industry, and incorporating wellness products into your swag can show your brand’s commitment to health and wellbeing. Popular wellness products for swag include:
- Yoga mats or resistance bands
- Blue Light Blocking Glasses
- Customized fitness trackers
- Stress balls or aromatherapy diffusers
- Branded water bottles with built-in infusers for fruit or tea
How to Implement Swag in Your Marketing Strategy
Define Your Goals
Before ordering swag, it’s important to define your goals for using it in your marketing strategy. Some common goals include increasing brand awareness, boosting customer loyalty, or driving sales.
Choose the Right Products
Once you’ve defined your goals, it’s important to choose swag products that align with those goals and will appeal to your target audience. Consider factors such as the product’s usefulness, relevance to your brand, and perceived value.
Once you have your swag, it’s important to distribute it effectively to maximize its impact. Consider distributing swag at events or conferences, using it as a customer appreciation gift, or including it as a free gift with a purchase. Company swag can be an effective tool for promoting your brand and building customer loyalty, but it’s important to stay up-to-date with the latest trends and best practices. By incorporating the latest trends in swag, defining your goals, choosing the right products, customizing your swag, and distributing it effectively, you can use swag to effectively promote your brand and build customer loyalty.