Why Use Promotional Products for Marketing?

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Promotional products help businesses engage with their customers in a physical form. According to a study by PPAI (Promotional Products Association International), 94% of people remember where they received a promotional product. Although the benefits are endless, many businesses are still hesitant to dedicate part of their marketing budget to promotional products. So, if you’re still thinking about it, here are a few reasons to use promotional products:

Retain Old Customers with Promotional Products

Who doesn’t like free gifts? You probably do too. Customized products with your logo is always a great idea. You can use products like a bottle opener, glass, pen, etc. Give them to your customers and every time they use it they’ll be reminded of you. They keep your company in front of their mind and help with retention. 

Increase Brand Recognition

Brand recognition is all about getting people to know and be reminded of your brand. These provide you with opportunities for brand acknowledgement. If it’s customer-friendly, your clients will always use them.

Increase Customer Loyalty

Gifts are always very pleasant for the receiver. People will associate the quality of the gift items with the quality of business. For any business, brand loyalty is very important. Therefore, take time to invest in quality promotional products for your customers to know about the intensity of your product’s quality.

They Have a Higher Perceived Value

They have a high value and attribute to the value of your business. 52.1% of people reported having a more favorable impression of business since receiving their promotional product.

Branded promotional items create a buzz around your business. They a great advantage to your business! Pairing your products with a data brochure is a great idea or simply linking your page offers access to more information about your business.


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