Anyone who has ever been to a tradeshow or conference knows that one of the best things about them is the free swag....
How to Integrate Digital Content To Your Promotional Products
Promotional item marketing is thriving and continues to remain one of the most powerful tools to reach new prospects, enhance brand image and build a loyal customer base. On the other hand, digital mediums such as websites, social media, and mobile apps are also great modern-day marketing tools that brands can use to establish a powerful brand identity and get their message across in a more fast and efficient way. The two marketing platforms arguably have great potential when it comes to inspiring customers and personalized targeting. The two tools work perfectly on their own but when brought together and integrated into each other, the results can reach whole another level.
And when it comes to targeting younger age groups that include millennials and Gen Z, digital platforms and promotional items can help brands rise above the competition and create a strong cultural impact. A few of the leading brands have already tried integrating promotional items with their digital marketing and the results were astonishing.
In this article, we are going to tell you how brands strategically incorporate promotional items with each aspect of their social media.
Place Your Websites and Social Media QR Codes on Promotional Items:
Quick Response codes or commonly referred to as QR codes have become increasingly popular and can now be seen everywhere. Every QR code has a distinct pattern and they are a great innovative replacement to traditional barcodes. One of the great things about QR codes is that it doesn’t require any special scanner to read them. All you need to have is your smartphone camera which we carry all the time, making QR codes a great fit for promotional items. With a QR code, you can take the customer to your website, app, social media or any other digital platform where you want them to follow you. QR codes are arguably an efficient tool to provide information about your products or services and get your customers to connect to you.
Create a Hashtag Campaign:
Hashtags are the most popular digital tool for reach and visibility. Nearly all digital platforms that include Twitter, Instagram, Facebook, TickTock, and others allow hashtags. Creating a unique hashtag trend is a fun and interactive way to keep your audience engaged and also get some creative user-generated content for your social marketing. You need to start a brand-specific hashtag campaign and request the recipients of the products to share the pictures with gifts with the hashtag. You can also reward some of the participants by sharing their posts on your website or social media. This technique has proved to be a great strategy for creating hype for events or new product or service launches.
Digital Media Contests
Internet-based contests that include social media or websites/app contests are also a great tool to keep the audience interested and engaged. We all know that freebies generate positive responses, making it a worthwhile investment. Digital contests when combined with carefully chosen promotional products can certainly help brands make their customer feel special and stand out from the crowd. Choose the right giveaway swag and offer a memorable experience with branded hoodies, T-Shirts, Sweatshirts, or other popular giveaways such as coffee cups, custom umbrellas, and more.
At Blink Swag, we have experienced marketers that help brands improve their game with the right promotional items and digital media. Our experts know which promotional products are effective in bringing the maximum ROI. We provide lots and lots of amazing swag options to startups and companies. If you have any queries, just drop us a line and our Swag Experts will get back to you.