Event Marketing Strategies to Get You Through
Does an event even exist if it’s not marketed? No, right? So, what is event marketing and how will it help you? Here is your answer: Event marketing is an effort made to support an event through activity, discovering, creating, and fulfilling client requirements.
According to a survey:
Between 2017 and 2018 the number of companies organizing 20 or more events per year increased by 17%.
The most successful businesses are spending 1.7x the average marketing budget on live events.
Therefore, event marketing is an essential marketing tool for all businesses. Here are some strategies that you can follow to get you through:
Set the goal and budget for your event.
Define content and event management tactics.
Promote Your Event in the ”right places”.
Create email campaigns for your event.
Use visuals from previous events for the current event.
Launch targeted event social media campaigns with unique hashtags.
Measure event success.
Set the goals and budget for your event
The goals of your event are the basis of your event marketing plan, set them before moving to the next steps. Keep everything aligned your goals, team, budget, promotions, etc. But, be aware of your budget allocation for the event. The smarter you plan, the more budget-friendly it’s going to be.
Define content and event management tactics
Behind every successful event, there is great content and management tactics. Once you decide your goal, it’ll be easier for you to define the tone and voice of your content. Next, it’s all about adding value with your event and expertise in the industry. Use proper keywords, length, relevancy, and design. Create content that fills the market gaps. Your marketing strategy ties up your content with your event marketing goals. This helps your company as a whole. Keep your focus on brand awareness, so that people recognize your company’s name. Your event marketing strategy should include promotion across a variety of channels, like paid advertising, affiliate marketing, public relations, email marketing, and social media.
Promote Your Event in the right places
It may seem unlikely to reach hundreds or thousands of influencers, customers, and reporters at the right time. But, it’s possible to with thorough preparation and creative use of promotional outlets. Whether you’re an event organizer or an exhibitor, marketing over multi-channels is essential to attract your intended audience, interested individuals, boost awareness, credibility, and build excitement for your event.
Email campaign for your event
You probably depend on emails for promotion 40% of marketers. It completely makes sense. Emails are used by almost everyone. While designing an email campaign, remember to create an email that has good compatibility on phones, and features smart, interactive content, like infographics or GIFs.
Use visuals from previous events for the current event
Visuals are mostly used on social networks, storytelling with images or videos. In content marketing, unforgettable and relatable, images are now used quite frequently. The push for visual content appears to only grow stronger. Sixty-three percent of social media uses images according to a Citrix report from January. Content with relevant images gets 94 percent more views than content without. So if you have had an event in the past or planning one, use visuals for a lasting impact.
Launch targeted event social media campaigns with unique hashtags
Social media campaigns are strategically targeted, have measurable results, and eventually aim to influence users to think or behave in a certain way. Whatever social channel you choose, an event hashtag is a must. Choose a short, unique and easy to remember hashtags. But, make sure your hashtag is not in use.
A good promotion is all about appreciating customers. People tend to remember gifts. It could be a pen, a tote bag, a diary, or something related to your campaign. High-impact promotional giveaways draw attention and are a great marketing tool for your business. Get in touch with us at any time to work out a promotional deal.
Measure event success
Measuring success is a critical component of any activity plan. As the old saying goes, you’re improving what you’re measuring. Hence, “success” is in itself a subjective term. Get feedback using a survey on social media or email to measure your event’s success. You can even use live polls and analytics. It’s totally up to you.
Event marketing strategies enable you to build and maintain effective relationships with customers even after the event ends. Implement them to get you through your entire event marketing phase. Leave no stone unturned, give your customers every chance to explore your business more and more.
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