Marketing via Promotional Products | 3 Crucial Mistakes to Avoid | BlinkSwag
There is tons of research that support the position that promotional products are a highly cost-effective advertising solution that offers a great ROI. As per the findings of the Advertising Specialty Institute (ASI), an average household in the United States has on average 30 promotional items.
There is tons of research that support the position that promotional products are a highly cost-effective advertising solution that offers a great ROI. As per the findings of the Advertising Specialty Institute (ASI), an average household in the United States has on average 30 promotional items. In terms of ROI, the cost per impression can go as low as 1/10th of 1 cent, far lower than almost all other advertising mediums. This makes promotional products a great choice for businesses with a limited advertising budget.
While promotional items are one of the best engagement strategies, many companies spend thousands of dollars without getting to see the actual results. This is because companies make some crucial mistakes, potentially ruining a great marketing opportunity.
At BlinkSwag, we provide promotional products to brands across various industries. In this article, we are highlighting 5 crucial mistakes that you must avoid at all costs when marketing with promotional products.
As with any other marketing strategy, promotional product marketing is also ineffective when you don’t have a particular goal or objective in your mind. This is a common mistake that many companies make. With the lack of definite purpose, your campaigns may not fall flat on your target audience but in worst-case scenarios, it may even backfire.
Before anything else, decide on the goals that you want to achieve. Do you want to increase the foot traffic or do you want more visitors to your online store? Increasing brand awareness or creating a hype, a definitive objective will help you choose the right products and will also help you gauge the effectiveness of your campaigns.
Not Choosing the Products Wisely:
Studies reveal that spreading dull or wrong products can also be absolutely ineffective as it leaves no impression whatsoever. Promotional items must provide value and if they fail to resonate and impress your target audience, they can cause more harm than good to your brand.
Promotional products are a reflection of your image, identity, and everything that your brand represents and stands for. This is why, you need to be extra careful with product quality, utility design, and everything else. Find the products you need to drive the results that you want. When choosing promotional products, you need to consider a number of factors such as relevance, demographics, budget, and most importantly, the value it brings for users.
Poor Distribution Plan
Most companies often overlook his part, but having a proper distribution plan for your promotional products can have a great impact on the ROI. Having a powerful distribution strategy can multiply the level of awareness and engagement you’ll receive.
Here are some creative distribution ideas on how to get your message across with promotional products
- Give them away at local events
- Give them away at tradeshows and exhibitions
- Social Media Contests and Giveaways
- Include them with a certain product purchase
Consult the Experts:
Experts at professional gifting companies such as BlinkSwag know which promotional products are effective in bringing the maximum ROI. We provide lots and lots of amazing swag options to startups and companies. If you have any queries, just drop us a line and our Swag Experts will get back to you.
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