B2B Marketing with Promotional Products | BlinkSwag

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Businesses to Business branding, commonly known as B2B branding, has a reputation for being dry and boring. Many B2B businesses and marketers believe that since they are targeting businesses and corporations, the marketing needs to be professional and something giving off serious vibes.

Businesses to Business branding, commonly known as B2B branding, has a reputation for being dry and boring. Many B2B businesses and marketers believe that since they are targeting businesses and corporations, the marketing needs to be professional and something giving off serious vibes.

Well, that might have been the case 15 years ago but as workplace cultures are slowly evolving and millennials now occupy the majority of the workforce, B2B marketing has also evolved to fit the world around it. Typical B2B marketing strategies that once seemed professional now feel outdated. Nonetheless, B2B customers, like every other customer base, are made up of people and people don’t like to be bored.

At the end of the day, what fits your marketing depends upon what your customer values the most. Promotional products are a powerful marketing tool that offers great value to both marketers and the target audience. For a long, marketers have believed that swag and promotional items marketing is something exclusively reserved for B2C (business to customers) brands but times have now changed for the better.

In fact, corporate gifting has now become so popular that is an integral part of the marketing mix of many leading B2B firms. Studies reveal that corporate gifts are one of the most powerful ways to show your clients that you appreciate them. Creative and thoughtful corporate gifts not only offer excellent return-on-investment but also lead to sustained business, as they help in forging long-term relationships.

At BlinkkSwag, we provide promotional items to both B2C and B2B brands. In this article, we are sharing the most popular B2B promotional products that many campaigning entities opt for.

 

Personalized Jackets and T-Shirts

The premier reason brands hand out promotional items is to gain attention. Increasing visibility and brand awareness are at the heart of promotional product marketing. Brands can easily achieve these goals by handing out jackets and T-shirts. Clothing wear offers a lot of creative space that brands can place their logos and use them as a powerful advertising tool. 

Pens

Small in size and high in practicality, companies, and businesses still gift pens as they are easy to carry. Swag pens offer great value and ROI and brands can place their name, slogan or logo so that the customers are reminded of the company every time they use it. The best thing about swag Pens is that they still appeal to people of all age groups and never cease to disappoint. 

Travel Mugs and Water Bottles

Let your clients wake up to coffee with your brand in front of them. Personalized mugs or water bottles allow companies to market their brand and promote their products or services in a way that is not only effective but is relatively cheap as well. In terms of practicality, water bottles are great as your customers can carry them in gyms, subways, schools, and literally everywhere. Happy customers love receiving mugs with their names or pictures printed on them.

 

Notepads

Many professionals and corporate executives still prefer to make their notes on traditional notepads rather than using mobile phones. Notepads are one of the most economical marketing products, and they can be customized to your exact design needs. Get creative, inspire the professionals by creating an eye-catching design that works best for their needs.  

Ties

If your B2B target audience constitutes Gen X, ties can be a unique and thoughtful gift. While millennials and GEN Z would prefer receiving hoodies and Tees from brands, Gen X would still admire a good tie over everything. Represent your business using your logos and colors. The recognition of your brand will make them more likely to purchase from you than another brand with which they have none at all.

Consult the Experts:

Experts at professional gifting companies such as BlinkSwag know which promotional products are effective in bringing the maximum ROI. These are some of the most practical and widely admired B2B promotional items but the list does not end there, we provide swag options to both B2B and B2C companies. Do you want some more ideas? Or do you have other questions? Just drop us a line and our Swag Experts will get back to you.

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